Is Every Door Direct Mail (EDDM)(R) by USPS good for my business?

Every Door Direct Mail ® makes it easy for you to send direct mailing pieces to a certain group of people without the need to buy mailing lists or do the hard work involved in the traditional direct mailing processing. All that is needed is that you choose the carrier route to which you want your piece delivered to, have a minimum number of 200 pieces, go to the post office and start your campaign.

Question: What is Every Door Direct Mail - EDDM®
Answer: Every Door Direct Mail is an affordable program that was created by the United States Postal Services (USPS) to allow for a somehow targeted audience. The postage paid in this process is very low compared to regular First Class mail and even lower than what is paid in Marketing Mail (formerly known as Bulk Mail)
Question: Can I mail myself or do I need to use your mailhouse services?
Answer: You can run the program yourself under the RETAIL PROGRAM. In other words, we could be the provider of the printed matter that you are mailing out and you can complete all of the operational aspects through the platform that USPS offers. There is a maximum number of pieces that you can mail yourself: 5,000 Our company, being a mailhouse can run the whole program for you and we have no limits in terms of the number of pieces that we can claim on a daily basis
Question: What type of mail can I send through this program?
Answer: This program is intended for advertising mail, not for mail that contains transactional information such as information about statements, orders, etc
Question: Who can I send mail under Every Door Direct Mail® program to?
Answer: Mail as you are probably historically familiar with is sent by the sender to a specific intended recipient. That recipient has a specific delivery address, a PO Box or an apartment unit where the mail is delivered. Every Door Direct Mail® is mail that is sent to EVERYONE as long as they recipient is within a certain geographical area. So you as sender, cannot choose whether to send or not a piece of mail to any specific individual.
Question: How do I select the geographical area where the mail is going to be distributed?
Answer: You have to choose Carrier Routes. There are geographical areas that have been created by USPS and you as a sender have to use those specific areas as defined by USPS.® A carrier route is a group of mailing addresses that receive the same USPS® code to improve their delivery efficiency. Those addresses are covered by the same mail courrier that starts his/her daily delivery sequence in one place and ends in the last one of the addresses of that route or coded area. So all of the addresses grouped and identified with that single code are one next to the other. The geographical area is usually small and close. USPS has a tool in their website that allows you to see where the delivery areas are and it has a way of selecting them. Look into the next question to have a better understanding on how the carrier routes are set by USPS.
Question: How can I find out which routes are available in my marketing targeted area and where they are?
Answer: The following image shows the information that you can obtain from the USPS’s website The picture shows a picture of what the computer screen on the website provided by USPS to choose carrier routes that become the target of direct mailing campaigns through the Every Door Direct Mail® program This is a screen show of the tool that the Every Door Direct Mail® website offers: 1 - Targeted Area: In this case you can see that the targeted zip code is 33410 2 - Specific Carrier Route (highlighted in light blue): is identified with the code C039 3 - Demographic information as an average for the specific route
Question: What type of pieces can be mailed under this program?
Answer: This program is prepared for what USPS calls Marketing Mail™ flats with a weight of up to 3.3 oz per piece. The most popular product sent through this method are postcards.
Question: What is a flat? Is it different than any letter?
Answer: A flat is defined as a large piece such as an envelope, newsletters and magazines.. If a piece has one of its dimensions greater than 6-⅛” or 11-½ or thickness above ¼”, then the piece is classified as a FLAT. Every mailing piece that falls within the less-than-those-dimensional-limits is a LETTER for the purpose of USPS’s postage scales. Given the limitations, we offer on our website a number of popular size postcards that qualify for the type of service considered and are cost-effective This table that has been created by USPS puts summarizes the information:
 

Dimension of a Flat

Minimum*

Maximum

Height

6-1/8 inches

12 inches

Length

11-1/2 inches

15 inches

Thickness

1/4 inch

3/4 inch

Question: Are there any permits that have to be imprinted on the piece?
Answer: There is no need for you to pay USPS for a mailing permit but there is the requirement print an indicia on each piece that usually looks like this, if you are taking care of the whole processing: These are the address block and standard indicia required in the RETAIL program The image displays the information to be printed on the address block and the indicia for the RETAIL version of the EDDM program

Address block and inditca required for the RETAIL program

If a mailing house runs the whole campaign on your behalf then a permit assigned by the post office is needed but you should not worry about that scenario. When you select our company as a mailing house, we will let you use our existing permit.The image displays the information to be printed on the address block and the indicia for the Mailhouseversion of the EDDM program

Address block and inditca required for the Mailhouse program. In this case a permit number is required. ColorCopiesUSA will allow you to use our permit number without generating additional expenses for you and without having you compete a registration with the post office.

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